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Yet Another Controversial New PETA Super Bowl Ad [Video]

PETA Veggie Love

Here we go again. PETA has continued their tradition of producing controversial Super Bowl ads that are destined to be rejected by major networks, which doesn’t seem difficult by the way.

Last year’s “Veggie Love” ad was rejected by NBC, even though $3 million was on the table from PETA to air it.

This year PETA has compiled the embedded Super Bowl 2011 ad from “outtakes” of the casting call for the 2010 ad. No doubt this was inspired by the “Behind the Scenes” video that accompanied last year’s ad.

This latest PETA ad depicts scantly clad women displaying their love for various vegetables, by rubbing said veges on their bikini-clad bodies. Calculatedly controversial, yet somehow predictable.

Yes, of course PETA is desperately attempting to continue to court controversy. Of course they want to get the ad rejected, or “banned” as they said last year. It’ll get posted on blogs and shared far and wide online, and they won’t have to pay a dime for air time. Mission accomplished.

What are your thoughts on PETA’s approach to advertising the benefits of going veggie? Is it helping convert people to vegetarianism?

Comments on this entry are closed.

  • LBofD

    This not only ends my support for PETA, I’m campaigning against you. I’m spreading the word to my 3000 women member email list in Dallas. What are you thinking, PETA? Oh!!! You’re NOT.

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  • http://www.the9billion.com jjprojects

    Clearly the ad is aimed at men. I wonder how successful it has been at converting men to being veggie? I’m guessing not very. I was veggie for about 10 years, and I don’t think this would have helped me convert in the first place. I guess it does get people talking about the issue. It certainly does bring up other issues too though, such as sexism.

    Also, you’re campaigning against me for posting it here? Okay then. Sorry you are so offended.

  • http://twitter.com/evanhadkins evanhadkins

    Mass media doesn’t convert anyone to anything I don’t think. It can raise the issue in public awareness – which it looks like this will be very successful at doing. It can also talk to the converted – but PETA doesn’t really need to do this I shouldn’t think.

    As stuff shared by your friends has vastly more credibility than a broadcast ad.

    So as a strategy PETA is doing a superb job of getting the issue out there. Confusing the issue by antagonising the feminist agenda seems pretty dopey.

  • http://www.the9billion.com jjprojects

    I agree, I can’t see how that will help.

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