German sportswear company Puma has announced it will be developing a line of biodegradable products, allowing you to add worn out shoes, t-shirts, and yoga pants to your garden’s compost heap.
“We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market,” Puma boss Franz Koch announced.
The company is working with partners to create products that can be made from old shoes, or even an entirely different item, such as recycled car tires. The other goal is that once the products are worn out, they can be shredded and used in gardens for composting.
Puma revealed a five-year sustainability strategy last year, even unveiling a reusable bag designed to replace shoeboxes that uses less water, energy and diesel. They’re not the only company taking a more environmentally sustainable approach, either.
Astonishingly, Patagonia has urged its customers to buy less product in the name of sustainability. Nike has set up a new venture capital arm to promote green technology and renewables, and New Balance has come out with a sneaker made of recycled plastic bottles. Oh, and let’s not forget Qmilch, the chemical-free clothing line made from milk fiber.
Do you think there’s any chance the fashion industry will put more weight in sustainability when determining what items are considered “luxurious?”. There’s no doubt greener fashion is in style, and hopefully more designers right across the board will follow suit.
Puma’s clever little shopping bag: