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You Don’t Eat McDonald’s, Do You?

McDonald’s meal

You don’t eat McDonald’s, do you?

Liar.

I think most of us do a little secret-eating here and there, especially when it comes to fast food. I mean sure, there are plenty of people who eat McDonalds not-so-secretly (like everyone in the drive-thru behind you, right?). But chances are if you eat McDonald’s, you’re not telling people about it. Anecdotal evidence suggests it’s becoming only socially acceptable to eat it if you’re hammered and have no idea what you’re doing (which would probably explain more than just your food choices of the night).

Whether you eat McDonald’s openly or not, a recent report indicates that despite the restaurant chain’s high sales numbers, it may be suffering a case of negative brand perception.

The brand is still among the strongest in the world, with over 33,000 locations in 119 countries serving 68 million people daily. Its value is at around $81 billion and growing, with a sales increase of 5.6% in 2011 and 23% in 2010. However, customer perceptions may not be reflecting these numbers very well.

When it comes to affordability, convenience, variety, and kid appeal, McDonald’s isn’t shorted. But when it comes to healthfulness, taste, and quality – three things more people may be taking into higher consideration when purchasing food these days – McDonald’s may not be at the top of the list.

The company has reportedly increased sustainability efforts lately, including removing the use of so called pink slime, discouraging the use of gestation pens within its supply chain, and dropping an egg supplier after an animal cruelty issue arose. The company is clearly trying to enhance its reputation a bit. It’s probably going to take a lot more than that, perhaps more of a health-based effort with more nutritious options, but perhaps a  fast food giant has to revolutionize one small step at a time.

Do you eat McDonald’s? If not, what would the company have to do in order to get you on board, and to be proud of it?

via TriplePundit
Image CC licensed by Dave Highbury

Comments on this entry are closed.

  • Candasse

    I no longer eat there. A few years back, I started noticing how sick I felt after eating at places like McDonald’s, and especially McDonald’s. And regardless of whether or not they rid the ‘pink slime’ 100%, I wouldn’t dare support them ever again just for the fact that they were selling it in the first place. I am beyond repulsed.

  • anon

    I consume shit foods extremely infrequently now. If my family orders McDs, I force them to only order an apple pie for me, and even that has 10+ ingredients.

  • me

    this is all stupid. think about it. everyone has probably eaten this for years and almost no one complained but when one thing makes even a hint, it turns into a conspirasy that will kill us all. it’s ridiculous.

  • http://profile.yahoo.com/FGODDWBQMXXHD7VG4UQVCB5LGM TIMMIE C

    If you are info food business, what about coming up with a new healthy concept like McDonald but use fresh, natural and healthy ingredients that are good for us, a win-win situation.  I am sure MD is working on improving but it is still a long way to go. No I don’t eat at MD nor do my family.