Big-time adman turned activist (turned sometimes-adman again) Alex Bogusky has produced a new video ad for SodaStream that has received a calculated boost from the controversy it has generated. While advertising SodaStream, the ad also takes aim squarely at the massive and wasteful bottled-drinks industry.
Bogusky’s ad was apparently rejected in the United Kingdom because of its supposed “denigration of the bottled-drinks market”. The controversy has generated quite a lot of additional attention because, of course, people always want to see rejected and banned ads, and there’s always the internet for that.
The concept behind the ad is based on the assertion that a person could save 2,000 plastic drink bottles a year from being manufactured if they used SodaStream instead. The ad shows bottles of soda exploding and vanishing as people pump bubbles into their home SodaStream drinks.
The ad has so far received well over a million views on YouTube, so it’s been pretty good value for the company so far, and not such great news for the bottled drinks industry. But hey, it’s going to take a lot more than this to make a dent in the massive amount of plastic bottles we use each year.
What do you think of the the ad? Does it hit the spot for you?